Nike Air Max 2090 — 3D Character Concept

Development of a new gaming concept for Nike, featuring the Air Max 2090, set in the year 2090. Air Max represents the future of footwear at Nike. The Air Max 2090 takes this tradition even further, reimagining what the Air Max 90 would look like 100 years later. To celebrate the launch, Nike wanted to explore new ways of connecting with customers that were just as ahead of their time. The result was a new gaming concept for the Air Max 2090, set in the year 2090. Part video game—part retail experience, with exclusive gear, limited edition colorways, and more. This is one of the characters from the game, inspired by sci-fi films like Alita: Battle Angel and Ghost in the Shell.

Credits:

LAWSON + BOLECEK

Strategy — Amy Lawson
Creative Direction — Jesse Lawson
Design — Patrik Bolecek
3D Concept Art — Ruben Alba

https://www.artstation.com/lawsonbolecek
https://www.artstation.com/rubenalba

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